Management and Marketing of the Wartime Agribusiness in Ukraine
Abstract
Introduction. Full-scale military actions led to the need for radical changes in the management of agricultural enterprises. Effective management of Ukrainian agribusiness under conditions of military aggression can contribute to the stability of revenues to the country's budget and strengthen national security, particularly in providing the population with food and jobs in depressed rural regions. The state of war in Ukraine determines the peculiarities of the activities of agricultural enterprises and, accordingly, forms the peculiarities of agricultural management, which requires scientific research.
Aim and tasks. The study aims to develop directions and tools for managing agricultural enterprises in the conditions of war in Ukraine. The task of the study was to develop a mathematical model of operational change in the goal of an agro-enterprise, establish conditions for changing agribusiness goals, determine wartime requirements for agribusiness management, and assess the impact of the war on the components of the resource potential of agricultural enterprises.
Results. A mathematical model of the operative change in the purpose of an agro-enterprise under the conditions of acquisition of integral risks, including the risk of military operations, of a degree greater than 50%, has been developed. The study of the components of the resource potential established the following: the growth of the dynamism of the land market, the acceleration of the redistribution of land ownership - the alienated area of land in 2023 compared to 2022 has almost doubled; the share of individual entrepreneurs in the total number increased by 19.8% in 2022; a decrease in the level of provision of labour resources, which has long-term and short-term dimensions related to military operations, reducing the volume of imports of agricultural machinery by approximately 30–35%. The implementation of effective management requires a comprehensive approach to the formation of systemic prerequisites for agricultural activity and the improvement of the structure of agricultural production, taking into account the impact of the war in Ukraine.
Conclusions. The developed mathematical model makes it possible to change the goals of agricultural enterprises in an operational manner and form an appropriate level of competitiveness to ensure the viability of agricultural enterprises. The proposed directions and management tools of agricultural enterprises will ensure an increase in the efficiency of agribusiness management during wartime conditions. Evaluation of the impact of the war on the components of the resource potential of agricultural enterprises will increase the efficiency of resource use.
Keywords:
economic mechanism, competitiveness, agribusiness management, marketing, resource potential.References
Butko, M., Popelo, O., & Pishenin, I. (2019). Innovations in human resources management in eurointegration conditions: case for Ukrainian agro-industrial complex. Marketing and Management of Innovations, 2, 74-82. http://doi.org/10.21272/mmi.2019.2-07
Chikov, I., Marshalok, M., Tepliuk, M., Petrenko O., Sharko, I., & Sitkovska, A. (2022). Economic development of agricultural food enterprises on an innovative basis. Financial and Credit Activity Problems of Theory and Practice, 1(42), 98-106. https://doi.org/10.55643/fcaptp.1.42.2022.3672
Danko, Y. I., & Sliusareva, L. V. (2020). Mechanisms for increasing the competitiveness and product quality of enterprises of the agricultural sector of the economy. Ukrainian Journal of Applied Economics, 5(1), 379-387. https://doi.org/10.36887/2415-8453-2020-1-44
Didur, S., Trunina, I., & Bilyk, M. (2023). Transformation processes of agricultural enterprises in war and post-war period. Economy and Society, 53. https://doi.org/10.32782/2524-0072/2023-53-5
Golovko, R. (2020). Formation of risk management of farms. Economy and the state, 4, 236-. https://doi.org/10.32702/2306-6806.2020.4.236
Herasymchuk, S. (2023). Ensuring economic security and sustainability of the agricultural sector of Ukraine in the conditions of the military and post-military state. European scientific journal of Economic and Financial innovation, 1(11), 84-97. http://doi.org/10.32750/2023-0107
Hnatkivskyi, B. (2022). Organizational and Economic Mechanism for the Formation of the Innovative Strategy of Agricultural Enterprises. Innovation and Sustainability, 3, 132–138. https://doi.org/10.31649/ins.2022.3.132.138
Hutorov, A., Lupenko, Y., Sherstiuk, S., Ponomarenko, Y., Hutorova, O., & Yermolenko, O. (2021). Innovative Potential of the Agrarian Sector of Ukraine: Forming and Efficiency of Realization. TEM Journal, 10(3), 1228–1238. https://doi.org/10.18421/TEM103-29
Ishchenko, Y., Semenyshena, N., Yevdokymova, N., Stepaniuk, O., & Tsaruk, V. (2022). Management of agricultural business in war conditions: features of accounting and taxation. Independent Journal of Management & Production (Special Edition CIMEE), 13, 4, 602-624. https://doi.org/10.14807/ijmp.v13i4.2006
Kosovych, B., & Povroznyk, P. (2022). Innovation as a component of formation of the food security in Ukraine. State and Regions, 3(126), 80-85. https://doi.org/10.32782/1814-1161/2022-3-12
Kotenko, S., Nitsenko, V., Hanzhurenko, I., Vasylyuk, M., Lavrushchenko, Y., & Kucher, I. (2021). The Economic Crisis as a Factor in Changing the Structure of Multimodal Transportation Routes. Financial and Credit Activity: Problems of Theory and Practice, 6(41), 277-284. https://doi.org/10.18371/fcaptp.v6i41.251454
Koval, V., Kaminskyi, O., Brednyova, V., & Kosharska, L. (2022). Digital Ecosystem Model of Labour Resources Management in Economic Militarism. Revista Gestion de las Personas y Tecnologia, 15(45), 21. https://doi.org/10.35588/gpt.v14i45.5902
Kuzyk, O.V. (2022). Basic models of communications in marketing of agro-industrial enterprises of Ukraine. Economy and Society, 50, 106-118. https://doi.org/10.33111/sedu.2022.50.106.118
Lopatynskyi, Y., Belei, S., Kapelista, I., & Pavlyshyn, M. (2023). The Effectiveness of the Management System in the Conditions of War and its Influence on the Development of Agribusiness. Review of Economics and Finance, 21, 932-940
Ma, Y., Lyu, D., Sun, K., Li, S., Zhu, B., Zhao, R., Zheng, M., & Song, K. (2022). Spatiotemporal Analysis and War Impact Assessment of Agricultural Land in Ukraine Using RS and GIS Technology. Land, 11, 1810. https://doi.org/10.3390/land11101810
Malik, M., Kravchenko, S., Diuk, A., Malik, L., & Nechyporenko, M. (2023). Development of micro-entrepreneurs in agriculture in wartime conditions. Ekonomika APK, 30(2), 10-23. https://doi.org/10.32317/2221-1055.202302010
Melnyk, B., & Koval, M. (2021). The organizational and economic mechanism of human resources management as a way to increase the competitiveness of an agricultural enterprise. Economics, Finance and Management Review, (2), 120–133. https://doi.org/10.36690/2674-5208-2021-2-120
Mohylnyi, O., Patyka, N., Kucher, A., Krupin, V., Siedlecka, A., & Wysokiński, M. (2022). Features of agrarian sector deregulation in the context of martial law: shocks in food security. Sustainability, 14(20), 12979. https://doi.org/10.3390/su142012979
Mostova, A. (2023). Strategic management of the activities of corporate agricultural enterprises on the stock market. Economy and society, 54. https://doi.org/10.32782/2524-0072/2023-54-63
Movchaniuk, A., & Diachenko, M. (2023). Agricultural sector of Ukraine in the conditions of war. Efficient economy, 2. http://doi.org/10.32702/2307-2105.2023.2.32
Nehrey, M., & Trofimtseva, O. (2022). Analysis of the agriculture sector of Ukraine during the war. Bulletin of Kharkiv National University named after V.N. Karazin, 102, 49-56. https://doi.org/10.26565/2311-2379-2022-102-06
Nikolchuk, Y., & Lopatovska, O. (2023). Investment attractiveness of Ukraine: trends, problems and solution key vectors. Innovation аnd Sustainability, 1, 164-175. https://doi.org/10.31649/ins.2023.1.164.175
Orel, A., & Nevmerzhitskyi, V. (2020). Architectonics of the mechanism of competitive potential management in maintenance of innovative and investment development of agribusiness subjects. Ukrainian Journal of Applied Economics, 5, 1, 204-211. https://doi.org/10.36887/2415-8453-2020-1-24
Panchenko, V.A. (2023). Management of viability of agricultural business subjects in the conditions of war and socio-economic instability. Scientific Notes of Lviv University of Business and Law, (36), 77-83. http://dx.doi.org/10.5281/zenodo.7656740
Perevozova, I., Havrysh, H., Koliadenko, S., Yurchuk, N., & Shapoval, O. (2021). Analysis and forecast of production and utilization of industrial waste in Ukraine. Naukovyi Visnyk Natsionalnoho Hirnychoho Universytetu, 2, 131–136. https://doi.org/10.33271/nvngu/2021-2/131
Petrychenko, V., Petrychenko, O., Fedoryshyna, L., Kravchuk, O., Korniichuk, O., & Nitsenko, V. (2022). Agricultural Production in Ukraine: Ecological Challenges and Impact on the Quality of Life. Financial and Credit Activity Problems of Theory and Practice, 4(45), 374–384. https://doi.org/10.55643/fcaptp.4.45.2022.3782
Radchenko, O. (2023). State management and financial support of innovations: the example of Ukraine. Public Policy and Accounting, 1(7), 22–40. https://doi.org/10.26642/ppa-2023-1(7)-22-40
Rusan, V. (2022). Functioning of the agricultural sector in war conditions. Intellect XXI, 2, 13–16. https://doi.org/10.32782/2415-8801/2022-2.3
Sas, І., & Mykolaichuk, Y. (2023). Cost management system of agricultural enterprises: basics of development and directions of improvement. Strategy for economic development of Ukraine, 51, 153–163. https://doi.org/10.33111/sedu.2022.51.153.163
Shelenko, D., Balaniuk, I., Sas, L., Matkovskyi, P., & Kozak-Balaniuk, I. (2022). Mechanism of transformation of agricultural enterprises in terms of innovative development. Journal of Vasyl Stefanyk Precarpathian National University, 7(3), 115-127. https://doi.org/10.15330/jpnu.7.3.115-127
Shevchenko-Perepolkina, R. (2022). Problems of agribusiness are during a martial law. Economy and management of the national economy, 66, 87-92. https://doi.org/10.32843/infrastruct66-16
Stakhovych, A. (2023). To the problems of risks of agricultural enterprises in the conditions of war. Internauka. Series: “Economic Sciences”, 3. https://doi.org/10.25313/2520-2294-2023-3
State Service of Ukraine for Geodesy, Cartography and Cadaster. (2023). Monitoring of land relations. https://land.gov.ua/monitorynh-zemelnykh-vidnosyn.
State Statistics Service of Ukraine. (2021a). Agriculture of Ukraine. https://ukrstat.gov.ua
State Statistics Service of Ukraine. (2021b). Commodity pattern of foreign trade of Ukraine. https://www.ukrstat.gov.ua.
State Statistics Service of Ukraine. (2023). Number of active business entities by type of economic activity in 2010-2022. https://www.ukrstat.gov.ua.
Stepanenko, S., & Vlasenko, T. (2022). Inclusive models of management of the resource potential of agricultural business subjects. Economics and Enterprise Management, 33 (72), 3, 25-32. https://doi.org/10.32782/2523-4803/72-3-5.
The Institute for Economic Research and Policy Consulting. (2022). Monthly Enterprise Survey. http://www.ier.com.ua/en/areas_of_research/business_climate?pid=6921
Trusova, N. V., Hryvkivska, O. V., Yavorska, T. I., Prystemskyi, O. S., Kepko, V. N., & Prus, Y. O. (2021). Innovative development and competitiveness of agribusiness subjects in the system of ensuring of economic security of the regions of Ukraine. Rivista di Studi sulla Sostenibilita, 2, 141-156. https://doi.org/10.3280/RISS2020-002-S1011
Vitkovskyi, Y. P. (2019). Mechanisms for managing the development of innovation and investment potential of agricultural producers and their associations. Ukrainian Journal of Applied Economics, 4(3), 400–406. https://doi.org/10.36887/2415-8453-2019-3-44
Volkova, N., Mehtiev, R., & Popadin, Y. (2023). Key aspects of competitiveness and product quality of agricultural enterprises in the context of military aggression. Economy and society, 54. https://doi.org/10.32782/2524-0072/2023-54-10
Vuychenko, M. (2022). The role of process-oriented management in the organization of business planning of agricultural enterprises in the post-war period. Economics Management Innovations, 1 (30). https://doi.org/10.35433/ISSN2410-3748-2022-1(30)-2
Yefremova, N. (2023). Organizational and economic mechanism of management of innovative activities of agricultural enterprises. Galician Economic Journal, 2(81), 115-122. https://doi.org/10.33108/galicianvisnyk_tntu2023.02.115
If the article is accepted for publication in the journal «Economics. Ecology. Socium» the author must sign an agreementon transfer of copyright. The agreement is sent to the postal (original) or e-mail address (scanned copy) of the journal editions.
